Quad Cities Investment Group Brand Identity

Quad Cities Investment Group, Small Business Branding Package

I was fortunate to work with Quad Cities Investment Group on a rebranding project for their financial investment firm. Their current audience was a bit older and they wanted to expand their services to a wider generation. 

The goals of the rebrand were to create a more modern, yet sophisticated brand identity that would attract not only the older generation who is thinking of retirement and the next stages of their life, but the younger generation who should be planning for their future now.

Original Quad Cities Investment Group Logo

Original Quad Cities Investment Group Logo

QCIG had a strong vision for their brand and we were able to work together to bring every detail to life. The first part of the process we went through was to establish a "mood board" of inspiration that helped direct me towards color palette and design. From the mood board, I was then able to create a few concepts for QCIG to review. Once a concept was chosen, we then fine tuned their new logo down to the perfect color scheme.

“Heather has it all – talent, intuition, endless energy, professionalism, and responsiveness. We are thrilled with the results of our rebrand and so proud to have her work represent our firm.”

- Laura A. Swift, CIMA®, Founding Partner, Quad Cities Investment Group

Quad Cities Investment Group, Small Business Branding Package

The project included:

Brand Identity Package

A brand discovery session

Logo design (includes two color, one color and symbol variation)

Branding guide

Print Materials

Business Cards

Letterhead and Envelope

Appointment Card Reminder and Envelope

Presentation Covers for Financial Reports


HWDesign (47 of 220).jpg

Interested in a new logo for your business?
Contact me today.

Name *