Black Pearl Coaching Website


I love when I get to work with clients who have big dreams for a business, but need a complete refresh from logo to print materials to a website. I found that client in Becky David, owner of Black Pearl Coaching. When I first met with Becky to hear about her grand vision for Black Pearl Coaching, I knew immediately this was going to be a fun branding and website project to work on and I am excited to finally be able to share what we have been working on over the past couple of months.

The first thing we needed to do was freshen up her overall brand identity by establishing a new logo. I took Becky through my Brand Identity process that starts with Becky doing research of her own on "pinterest" for images that make her think of Black Pearl Coaching. This could be anything from other logos, to pictures of landscapes, to fashion! I just want the client to pull 8 to 10 pieces that they think describes their business.

Once this is complete, I reviewed her images and then created a Mood Board with colors, fonts and imagery to make sure we are both on the same page from the start. From the mood board, I then begin to create one to two final logo options to reveal to Becky for her feedback. We were then quickly able to decide on the final logo below.


This is where the fun begins...

Becky had grand visions and a long list of things the new website needed to include.  Not only did she need a website built on an easy-to-use platform (hello Squarespace) but she need that website to be able to have: 

  • a blog

  • an e-commerce section to collect online (paid) journal entries

  • a place for clients to view her calendar and schedule appointments

  • newsletter sign-up

  • free downloads

  • a calendar for upcoming workshops

Online Journal

We used Squarespace's e-commerce functionality to create an online journal where clients can "Ask a Question" of Becky for $10 and she will "boomerang" back a response.  

Schedule Appointments Online

We were able to integrate Becky's Acuity Scheduling account directly in to her website so potential clients are able to view her calendar and schedule a Free Coaching Trial without all the back and forth of looking for a time that fits!


Downloads and E-Mail Marketing

As a coaching expert, Becky wanted to be able to offer a variety of services at a variety of prices to current and potential clients so she created three free downloads to be available on the site. The user just has to enter their email address on the site to receive the download. Once the email address has been entered, it is automatically integrated in to Mailchimp for future e-mail marketing purposes.

Need a website?

This website project has become one of my favorites yet and I am truly thankful for the opportunity to work with Black Pearl Coaching. If you need a new website for your business, I'd love the opportunity to discuss the process and your very own vision. Just complete the form below and I will be in touch!

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