I was fortunate to work with Quad Cities Investment Group on a rebranding project for their financial investment firm. Their current audience was a bit older and they wanted to expand their services to a wider generation.
The goals of the rebrand were to create a more modern, yet sophisticated brand identity that would attract not only the older generation who is thinking of retirement and the next stages of their life, but the younger generation who should be planning for their future now.
QCIG had a strong vision for their brand and we were able to work together to bring every detail to life. The first part of the process we went through was to establish a "mood board" of inspiration that helped direct me towards color palette and design. From the mood board, I was then able to create a few concepts for QCIG to review. Once a concept was chosen, we then fine tuned their new logo down to the perfect color scheme.
The project included:
Brand Identity Package
- A brand discovery session
- Logo design (includes two color, one color and symbol variation)
- Branding guide
- Business Cards
- Letterhead and Envelope
- Appointment Card Reminder and Envelope
- Presentation Covers for Financial Reports
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